In this column last month I asked if it was time to refresh your business plan?
If your business plan is over a year old, then it is certainly time to take a look at that business plan and address where it’s taken you and where else you need it to take you in the coming year. You may also want to take a look at your consumers and explore how they have changed in the past year.
When I talk to successful entrepreneurs for the magazine, I have learned from them that there are certain “basics” for success for every business no matter how large or how small that those business owners know serve as the foundation for their success.
Those basics are:
Positive Attitude
Successful entrepreneurs understand that attitude has everything to do with success! Taking a clue from winning sports teams, they know that “Winners Expect to Win!’ There is no doubt in their mind. They also understand that there will be setbacks with any successful plan and they are determined from the start to get past them. Successful business owners take a risk when they launch their business and take a risk with all new strategies. Not every strategy works for everyone.
Customer Service
Successful entrepreneurs start their business by creating a product or service that fulfills a want or need of a consumer. Successful companies are one whose mission it is to exceed their client’s expectations for quality of product and service.
They realize that they must always give the quality & quantity of service that is “worthy” of a testimonial and/or referral(s).
Daily Marketing
If marketing is telling your story (that of your product or service) to any many people as you can as often as you can, it is a simple equation that you increase your business by expanding your marketing base. So, you want to increase your business in the coming year, it’s time to consider increasing your advertising budget to expand. “Investing” in the medias that reach your target audience is a must. No advertising dollars you say? You and your business card and any marketing materials is your advertising. When not enough business is coming your way, maybe it’s time that you get out of your rut and go out and find that new business.
This month’s cover honoree, Mike Robinson of Cardinal Companies International could have written the book on “Business Success 101!”
Mike is a great guy with a terrific attitude and continues to all of the right things to grow his business! You will enjoy his story!
It’s time to let you get started on this very special issue!
Good Reading, Good Sales, Much Success & Happy Holidays!
Steve Levine
Executive Publisher
