It is the beginning of our 4th year publishing Small Business Today Magazine and just as we have done at the beginning of each anniversary, we like to improve it by updating it and making other changes. Unfortunately, as Barbara can tell you, I am not very good at dealing with change. Case in point: I still use the same “Day Runner” Organizer that I was given as a gift in April 1984. Thank goodness that they still make supplies for this at times outdated day planner! Yes, I use an online Google Calendar as well but prefer the old school, tried and true methods of keeping my appointments. Okay, it has been 31 years on the same program but it works for me.
If I had my way, the magazines that Barbara, John, and I publish would never change! But after 35 years in publishing here in Houston, I can tell you that every year or two the look and feel of a magazine needs to change. It needs a fresher, cleaner look and feel to keep up with the preferences of our subscribers.
Last April, in our 2nd Anniversary Issue, we changed the look of the Content Page, Publisher’s Column Page, Editorial Pages, and we moved the last two to three pages of the Cover Story from the back of the magazine to continuing right after the first two pages of the Cover Story. We felt that these changes were absolutely necessary based on the feedback of our subscribers and clients.
In this, our 3rd Anniversary Issue, we are making our boldest changes yet to our logo, cover layout, and text pages. Some, such as the logo and the cover, you will recognize right away. Others will be a little more subtle. In the months to come, you can expect even more changes. We hope you like them and always appreciate your feedback!
Again, I am not good with change but the world is changing and I guess I need to catch up!
This month’s cover honoree, Ms. Paula Mendoza of Possible Missions, Inc. also embraces change. A lot of her success can be attributed to her ability to stay on top of her game by means of education. In turn, she inspires, mentors, and educates others to follow her pathway to success. Through Paula’s personal and professional journey, she has shown that it’s possible to accomplish the impossible by focusing on customer service and being passionate about making possibilities a reality for others.
Good Reading, Good Sales, & Success to You,
Steve Levine/Executive Publisher
SMALL BUSINESS TODAY MAGAZINE
