Making an Expo “Work!”

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September greetings everyone!

I have always loved the month of September!

Growing up in Upstate New York, it signaled the end of summer (quite literally). There was a crispness in the air in the morning, the trees would start turning their magnificent array of G-S’s colors and sights, sounds and smells in the air were quite different than the months prior.

Obviously, living in Houston, TX, September is more like an extension of August with the exception of the anticipation of the fall home & garden shows, craft shows and (of course) business conferences and expos.

Several noteworthy conferences for small business owners and aspiring entrepreneurs are the Houston Minority Supplier Diversity Council Conference & Expo (www.hmsdc.org) September 24 & 25, the Transportation Diversity Council (www.oooooo.???) October 9th to 11th), the Houston Small Business Expo and the (www.HoustonSmallBusinessExpo.com October 11th. Small Business Today Magazine is indeed proud to be a media sponsor of all three of these events.

Whether you are an attendee at one of these or another business conference this year as an attendee or exhibitor, I don’t have to tell you that these conference and expos are huge investment of travel and lodging expenses, man hours, exhibit costs, promotional costs, etc.. They can be a huge waste of time or be a major catalyst to growing your business, It just depends on what your purpose of being there is.

For attendees and exhibitors:

  1. Set your goal as to what you would ideally like to accomplish
  2. Your preconference preparation will play a major role in your ability to reach those goas that what you do while It is time to let you get started on this very special issue.

Good Reading, Good Sales, and Success to You,

Steve Levine

President & Executive Publisher

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