SMALL BUSINESS TODAY PUBLISHER COLUMN
Our December Issue
WHAT IS YOUR PLAN?
In this column last month, I asked if it was time to refresh your business plan.
If your business plan is over a year old, then it is certainly time to take a look at that business plan and address where it’s taken you and where else you need it to take you in the coming year. You may also want to take a look at your consumers and explore how they have changed in the past year.
When I talk to successful entrepreneurs for the magazine, I have learned from them that there for success for every business no matter how large or small they are.
Those basics are:read more»
Successful entrepreneurs understand that attitude has everything to do with success!Taking a clue from winning sports teams; they know that “Winners Expect to Win!” There is no doubt in their mind. They also understand that there will be setbacks with any successful plan and they are determined from the start to get past them. Successful business owners take a risk when they launch their business and take a risk with all new strategies. Not every strategy works for everyone.
Successful entrepreneurs start their business by creating a product or service that fulfills a want or need of a consumer. Successful companies are those whose mission is to exceed s expectations for quality of product and service.
They realize that they must always give the quality & quantity of service that is “worthy” of a testimonial and/or referral(s).
If your marketing is done by telling your story (that of your product or service) to as many people as you can and as often as you can, then it is a simple equation that you will increase your business by expanding your marketing base. So, if you want to increase your business in the coming year, it’s time to consider increasing your advertising budget to expand. “Investing” in the medias that reach your target audience is a must. No advertising dollars you say? You and your business card and any marketing materials are your advertising. When not enough business is coming your way, maybe it’s time that you get out of your rut and go out and find that new business.
This month’s cover honoree, Mike Robinson of Cardinal Companies International could have written the book on “Business Success 101!” Mike is a great guy with a terrific attitude and continues to do all of the right things to grow his business! You will enjoy his story!
It’s time to let you get started on this very special issue!.
Good Reading, Good Sales, Much Success, & Happy Holidays!
“A LOCALLY-OWNED TITLE COMPANY ATTUNED TO SERVICE AND COMMUNITY ” StarTex Title President Sid Terry is proud of the camaraderie, experience and professionalism his partners at [more]
“A DEDICATED LENDER IN IT FOR THE LONG HAUL” Senior Mortgage Consultant Matt Brown understands the challenges that have affected the mortgage industry in recent years. [more]
“EXCEEDING HIS CLIENTS’ EXPECTATIONS WITH HIS WINNING WAYS” Early on in life, Derek Taylor’s parents instilled in him strong values that included perseverance, integrity, attention to [more]
“HELPING REALTORS AND HOME BUILDERS MAKE HOMES THAT SHINE” “Most lasting businesses are built on friendship,” says Todd Woodruff, franchise owner of Mr. Electric. “I’ve always [more]
If you have a personal Facebook page, you’ve probably noticed your friends gradually adopting the new timeline format. It’s possible that you’ve already made the switch yourself – and why not? It’s so pretty! But if you own a business more »
Most small business owners should have mentors. But what exactly is a mentor and where do you find them?
When it comes to writing marketing pieces for promotion and advertising both you and your product or services, there are some words that just do a better job of “call to action”.
What exactly is charisma? It’s an attraction factor, an identifiable magnetism. Charismatic people, like Gandhi, Clinton, Jesus, Martin Luther King and Churchill, all have lots of loyal, devoted followers to this day. Yet, each of these people is vastly different more »
Whether you’re looking to make a switch or picking one for the first time, choosing a merchant processor is a very important decision and can be vital to the overall success of your business.
Successful business is the result of meaningful relationships. As a businessman, I’m always looking to capitalize on every possible opportunity, but when I consider the potential value that Facebook and LinkedIn are capable of providing from a business perspective, I more »
Whole industries in mass moved their manufacturing to China, raising the question as to the benefits of free trade. CEO’s in every sector continue to earn huge salaries and bonuses while multinational corporations earn large profits and, instead of hiring, more »