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SMALL BUSINESS TODAY PUBLISHER COLUMN


Steve Levine

 Our August Issue

 

Give Up, Give In, or Give It All You Got!

 

 

August greetings everyone!

As Executive Publisher of SMALL BUSINESS TODAY MAGAZINE and Co-host of SMALL BUSINESS TODAY MAGAZINE TALK SHOW, I have the opportunity to go one-on one with some of Houston’s most successful entrepreneurs who have built multimillion dollar and sometimes multibillion dollar businesses despite the odds against them doing so. They also share their thoughts on creating wealth, starting and growing a successful business, and achieving happiness.

All of these amazing business leaders have offered up the same piece of advice: “Don’t quit at halftime!” If starting and growing a successful business was easy then anyone could do it. It takes passion, purpose, and perseverance. I am not ashamed to share with you that almost every endeavor that I have succeeded at, which includes apartment leasing, residential real estate sales, professional speaking, sales trainer, advertising sales, and publishing (which I am now in my 36th year of that pursuit), I was convinced early on that each was not for me and I wanted to quit each one. Luckily, there was always someone there to talk me out of quitting.

 

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All of these amazing business leaders have offered up the same piece of advice: “Don’t quit at halftime!” If starting and growing a successful business was easy then anyone could do it. It takes passion, purpose, and perseverance.

I am not ashamed to share with you that almost every endeavor that I have succeeded at, which includes apartment leasing, residential real estate sales, professional speaking, sales trainer, advertising sales, and publishing (which I am now in my 36th year of that pursuit), I was convinced early on that each was not for me and I wanted to quit each one. Luckily, there was always someone there to talk me out of quitting.

My very dear friend and columnist, Ruben Gonzalez, shared with me that when he decided to take up the sport of luge and train for the Olympics four years away, he knew he had two major obstacles to overcome. First, he had to learn how to luge and second, he had to be ranked in the top 50 lugers in the world to qualify to compete in the Olympics. He only had only two seasons to learn how to slide because the last two seasons he needed to work on his world ranking. Most people would have looked at those obstacles and quit before they even got started but he didn’t! In his column this month, “The Price of Success”, Ruben explains that in order to succeed in life, you have to be willing to do the things average people are not willing to do. It’s about having the attitude that you are willing to do whatever it takes to get the job done.

This month’s cover honoree, Elizabeth Stone, is one of those exceptional individuals willing to do whatever it takes to succeed and not let adversity hold her down. She experienced a chain of unfortunate events that would have put others with less fortitude out of business. First Tropical Storm Allison flooded her newly leased facility. After she drained all of her cash to build it back, the economy tanked due to “9/11” and Enron crash which then caused her business sales to drop off by 40%. Elizabeth had more than enough reason to close her doors. Instead, over the next three years, Elizabeth “begged and borrowed” to keep herself and her company alive and her doors open. Becoming really behind in paying her vendors, Elizabeth went to each of them in person and said, “I can’t pay you what I owe you right now but I need to keep doing business. I promise that I will pay you back every single penny. If you let me pay C.O.D. on every new order, I will pay you an extra $50 each time until I have paid you in full.” It took Elizabeth six years but she paid back everyone she owed!

Elizabeth reflected, “It made me a stronger person. I have the same vendors today. I am loyal to the ones who worked with me and they have trust, faith, and respect for me because they know I paid every penny back even when so many people did not!”It is time to let you get started on this very special issue.

Good Reading, Good Sales, and Great Success to You All!

Steve Levine

President/Executive Publisher, Small Business Today Magazine

BUSINESS PROFILES

StarTex Title Cypress

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Jeff Wagner - On Q Financial

Jeff Wagner - On Q Financial   ALWAYS LOOKING FOR WAYS TO HELP HIS CLIENTS; MAKING THEM HIS FRIENDS   Jeff Wagner, Senior Mortgage Banker with On Q Financial, has been a mortgage banking/marketing [more]

Matt Brown - Encompass Lending Group

Matt Brown - Encompass Lending Group   “A DEDICATED LENDER IN IT FOR THE LONG HAUL”   Senior Mortgage Consultant Matt Brown understands the challenges that have affected the mortgage industry in recent years. [more]

Raul Villalobos and Stephen Lake - Gateway Credit

Raul Villalobos and Stephen Lake - Gateway Credit   “A Company Dedicated to Helping Industry Partners Secure Client Loans While Repairing Consumer Credit”   Raul Villalobos and Stephen Lake want consumers and partners in the Real [more]

DEREK TAYLOR - CHERRY CREEK MORTGAGE COMPANY

DEREK TAYLOR - CHERRY CREEK MORTGAGE COMPANY   “EXCEEDING HIS CLIENTS’ EXPECTATIONS WITH HIS WINNING WAYS”   Early on in life, Derek Taylor’s parents instilled in him strong values that included perseverance, integrity, attention to [more]

Gilbert Garza - G Ernest Designs

Gilbert Garza - G Ernest Designs   Shopping for suits was kind of a nightmare for Gilbert Garza. When he would go into a men's clothing store in search of a suit [more]

TODD WOODRUFF — MR. ELECTRIC OF MIDTOWN

TODD WOODRUFF — MR. ELECTRIC OF MIDTOWN “HELPING REALTORS AND HOME BUILDERS MAKE HOMES THAT SHINE”   “Most lasting businesses are built on friendship,” says Todd Woodruff, franchise owner of Mr. Electric. “I’ve always [more]

StarTex Title Cypress

StarTex Title Cypress   “A LOCALLY-OWNED TITLE COMPANY ATTUNED TO SERVICE AND COMMUNITY ”   StarTex Title President Sid Terry is proud of the camaraderie, experience and professionalism his partners at [more]

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