It is the beginning of our 5th year publishing Small Business Today Magazine and just as we have done at the beginning of each anniversary, we like to improve it by updating it and making other changes. Unfortunately, as Barbara can tell you, I am not very good at dealing with change. But, things never stay the same.
If I had my way, the magazines that Barbara, John, and I publish would never change! But after 35 years in publishing here in Houston, I can tell you that every year or two the look and feel of a magazine needs to change. It needs a fresher, cleaner look and feel to keep up with the preferences of our subscribers.
Last May, just after we started our 4th year, we changed the look of the cover of the magazine and the masthead (logo) and most of the page layouts. With the cover change, we wanted to focus strictly on the individual being honored and less on the background of where we shot it. We dropped the editorial “call outs” from positioning on the front cover to the bottom of the cover. We felt these changes would give it a cleaner, more professional look. The feedback we received from you all was that you agreed with the changes.
The other big change was a roll out of a new look of our website. We added an archive for our YouTube videos of our talk radio shows, a master calendar of all events offered by us and our strategic partners, and a search engine to search for editorials by topic. These last two items are still in the works.
This month’s cover honoree, Mr. Ervin Hughes of Dominion Capital is a testimony that adversity is never an excuse for failure. His story is so compelling that he has even been a great inspiration to us in not giving up even though we are still dealing with the effects of being flooded twice in one year. We know when you read Ervin’s story that you will be equally inspired to never quit!
Good Reading, Good Sales, & Success to You,
Steve Levine/Executive Publisher
SMALL BUSINESS TODAY MAGAZINE